This week marked the official launched of "Yogarina" my new yoga business. Yes, I've been teaching now since early December but did not have anything tangible to say - yes, I'm a yogarina. Now I do. Soon to be brother-in-law uber talent Rey designed my logo, and accompanying business cards and a flyer. It was fun to work on together and reminded me of the year I spent at a former dot com rebranding and ultimately renaming the company. Rey did all of the illustrations with help from a yoga book I left behind in Sf and my sister doing a few live demos in the living room. The colors I knew from the beginning. In high school my favorite color was navy blue - kind of mature for a teenager I guess but I was obsessed. Navy and white polkadotted dress, navy tees, navy pinstriped pants, dark navy jeans - whatever I could get my hands on. I've always been very inspired by color. The past several months I've been seeing turquoise and dark pink. Anything of those two colors - either separate or together I just have to have it. Pictures in a magazine, little dolls, lipsticks, anything. So, I told Reybone (his nickname) to design around these colors. In his first round, he informed me that I had in fact chosen the Vagisil color palette! hahahahaha well, what can I say? The Vagisil team obviously did their focus group research and chose well. So far, my students and others love my new logo and marketing materials.
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